Cookies
National email, SMS, billboard, and in-store signage redesign for a cannabis lifestyle brand.
Marketing Designer
3 months
Overview
Cookies is a globally recognized cannabis lifestyle brand. I redesigned their national marketing materials across email, SMS, billboard, and in-store channels.
Challenge
Maintaining Cookies’ iconic streetwear-meets-cannabis aesthetic while modernizing their marketing touchpoints for consistency across dozens of retail locations.
Approach
Unified everything under one cohesive visual system — social posts for events and product drops, email and SMS campaigns for launches and promotions, and billboard designs for events and dispensary locations. Every touchpoint shared the same look and voice so the brand felt consistent no matter where customers encountered it.
Outcome
Created a scalable marketing design system deployed across national campaigns, improving brand consistency and reducing production time for new marketing materials.