Doggo Den
Full website for a Sarasota dog grooming salon — designed in Figma and built in Next.js, replacing a dated site with a modern, booking-focused experience.
Project Gallery
Designer & AI Developer
1 week
Overview
Doggo Den is a dog grooming salon in Sarasota. They needed a site that reflected the quality of their care and turned visitors into booked appointments. I designed and built the new site end-to-end.
Challenge
The old site didn't reflect the salon or make booking obvious. It needed to build trust with pet owners fast and present a membership model clearly — without burying the simple single-visit options.
Approach
I designed a warm, photo-forward site in Figma, then built it in Next.js and Tailwind. Led with social proof and the 'happy place' promise, made services and membership pricing scannable, and kept booking one tap away on every screen.
Outcome
Shipped a custom, fast, mobile-first site that's live for the salon and built to convert browsers into bookings. Real client work — deployed and maintained.