Ken’s Pool & Patio
Postcard campaign design for a Sarasota pool service business.
Graphic Designer
4 weeks
Overview
Ken’s Pool & Patio is a trusted pool service company in Sarasota. I designed a direct mail postcard campaign to help them reach new residential customers in the area.
Challenge
Creating a postcard campaign that stands out in the mailbox and drives calls in a crowded local service market.
Approach
Designed a series of eye-catching postcards with clear messaging, strong calls to action, and a visual style inspired by water and Florida sunlight. Focused on making the value proposition immediately obvious so homeowners would pick up the phone.
Outcome
Delivered a print-ready postcard campaign that gave Ken’s Pool & Patio a polished, professional marketing piece to drive new customer inquiries.