Limbik
UI design for mobile and web — making a complex behavioral simulation tool intuitive and easy to use.
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UI Designer
1 week
Overview
Limbik simulates human response in seconds, helping teams make better decisions faster. I designed the UI for both mobile and web, focusing on making a highly complex data tool feel intuitive and approachable.
Challenge
Limbik surfaces complex behavioral data and simulations. The core challenge was presenting dense, layered information in a way that feels clear and usable across mobile and desktop without overwhelming the user.
Approach
Focused on information hierarchy and progressive disclosure to tame the complexity. Designed mobile and web interfaces that surface key insights upfront while keeping deeper data accessible. Prioritized clarity so users could act on results without a learning curve.
Outcome
Delivered a cohesive UI across mobile and web that made Limbik’s powerful simulation tools accessible and easy to navigate, even for first-time users.